For them, it’s a limited concept that conjures up images of wedding videos and glassy 3D logos heralding cable news channels. “Motion graphics” suggests, quite literally, graphic design put into motion. And while graphic design is an incredibly huge field that encompasses other disciplines like photography, …Jul 24, 2008 · Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD. Motionographer shares inspiring work and important ... An 8-year veteran of the gaming industry, Wylie Robinson works at the intersection of graphic design, interactivity and game design for Ubisoft Toronto. Before that, he was stationed at EA in Vancouver. Titles under his belt include Splintercell Blacklist (Ubisoft), Need for Speed 10 (EA) and DefJam (EA). In our …40 Instagram accounts you should be following. I was an early adopter to Instagram. I started my first account in 2011 — just a couple of months after they initially launched. My first image was not the most captivating. Back then, Instagram was the Wild West of image sharing. Most of the early posts had these …For Iron Man 2, Prologue lifted screen design elements off of flat surfaces and into the three dimensional world surrounding Tony Stark. As he struts through his secret lab, a virtual world of swirling data and wireframe plans pops forth from the genius playboy’s fingertips, creating a seamless dance between man and machine that …Navigating the Release of an Independent Animated Short. Posted by Andrew Zimbelman. To coincide with the online premiere of my new short film Moon River, I thought it might be informative to talk about some of the variables to keep in mind when releasing such a project out into the world.. To begin, I’d like to say …From the creator: Always moving. Always evolving. Always curious. We get better because we stay in love with the craft. At Raxo, we have fun with the form. And we always look for more. Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities.Liars Need Good Memory. In “Liars Need Good Memory,” Ringling College of Art and Design student James Heredia creates a visual poem about identity, belonging and lying. The collaged animation and mixed media approach resonate with the film’s main theme: that through piecing together bits of material, …The Motion Awards by Motionographer is the only awards show that celebrates the full breadth of Motion Design. We are joined by the most diverse group of thought leaders, creators, and Motion Designers, from across the world, to weigh in on a broad range of categories. Only Big Returns.Matt Greenwood’s buttery smooth “Elements of Design” is a high-speed buffet of some key concepts behind motion graphic design. I’d love to try it as a four course meal. Despite my head-nodding throughout …The Motion Awards by Motionographer is the only awards show that celebrates the full breadth of Motion Design. We are joined by the most diverse group of …Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities. Motionographer is a website that showcases inspiring work and important news for the motion design, animation and visual effects communities. Read articles on projects, studios, trends, techniques, awards and more. The good and bad about life as an expat. Posted by Joe Donaldson. Editor’s note: It’s safe to say that we are quite lucky to work in this industry. There are countless perks and when you add to that the ability to charge a premium for your services, it can be a pretty good situation. That being said, it …Technical Breakdown: Seeing Without Sight. The opportunity to create the title sequence for the second season of the Apple TV+ series SEE was an exciting challenge for us at Method Studios. I recognized early on that to pull off this sequence properly would require many different skill sets from a wide variety of talented artists …The 2023 lineup of MAKE Originals will launch as follows; (in order) Mechsplorers, Dead Moon Walking, Bravehurts, House of The Outlands, and Mythic Co. In a distant galaxy, a strange and alien world has been discovered. It is a verdant earth-like planet with sprawling, robotic animal life. So the most scientific scientists of Earth … Technical Breakdown: Rings of Power and Building a World from Sound. How Plains of Yonder and Nexus Studios teamed up to make the Rings of Power’s main title sequence. Staff • 10 months ago. Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities. Outside of her design practice, Isabel is also the creator of Yes, Equal. Yes, Equal’s mission is simple: to close the gender gap in the creative community. Collectively, we have a lot of work to do in closing the gender gap in the motion graphics world and with the ever-shifting landscape of our industry, we felt this would be an excellent ...The film unfolds with a unique narrative, beginning with desolate shots devoid of color, gradually evolving into an explosive burst of flowers reclaiming a barren desert. Ian Frederick’s goal was ambitious: to create every element from scratch within Houdini, showcasing mastery in liquid simulations, smoke effects, …We would like to show you a description here but the site won’t allow us.From the creator: This is an excerpt from the Netflix show "Song Exploder" in which the musicians talk about the certain songs, and how it came about. In this episode Lin-Manuel Miranda talks about the song "Wait for it" from the smash hit musical "Hamilton". and this animation plays in the end with the entire song. Motionographer shares ...Outside of her design practice, Isabel is also the creator of Yes, Equal. Yes, Equal’s mission is simple: to close the gender gap in the creative community. Collectively, we have a lot of work to do in closing the gender gap in the motion graphics world and with the ever-shifting landscape of our industry, we felt this would be an excellent ...Weird. The Blackheart Gang’s “ Tale of How ” is a voyage through a surreal landscape (which the Gang calls “the Household”) populated with duck-like creatures being ravaged by a tentacled sea monster, Otto. In the end, a cute, mousey hero named Eddy the Engineer bursts onto the scene to save the day, … Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities. Motionographer.com is a nonprofit organization that supports the motion design community with inspiration, insight, and awards. Follow their LinkedIn page to see their latest news, …Branding & design agency Roger recently partnered with Nickelodeon, the number-one entertainment brand for kids, to collaborate on its first rebrand in 14 years. The cornerstone of the new brand identity is an update to the iconic “Splat” logo, unveiled during Nickelodeon Kids’ Choice Awards 2023. Conceived to unify the Nickelodeon brand ...Aug 29, 2022 · In the film we've used this voice along with the metaphor of reusing and repurposing materials throughout. The result is a mixed-media delivery that speaks directly and honestly. Sound by Public Audio. Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities. Liars Need Good Memory. In “Liars Need Good Memory,” Ringling College of Art and Design student James Heredia creates a visual poem about identity, belonging and lying. The collaged animation and mixed media approach resonate with the film’s main theme: that through piecing together bits of material, …Media And Entertainment. Prominent contemporary artist seeks an animator to create animated text and character assets. The animator would potentially build new assets and/or modify existed assets created by other animators. The animations would vary from realistic to cartoonish 3D animations. Must be …May 25, 2023 · From the creator: This is an excerpt from the Netflix show "Song Exploder" in which the musicians talk about the certain songs, and how it came about. In this episode Lin-Manuel Miranda talks about the song "Wait for it" from the smash hit musical "Hamilton". and this animation plays in the end with the entire song. Motionographer shares ... An 8-year veteran of the gaming industry, Wylie Robinson works at the intersection of graphic design, interactivity and game design for Ubisoft Toronto. Before that, he was stationed at EA in Vancouver. Titles under his belt include Splintercell Blacklist (Ubisoft), Need for Speed 10 (EA) and DefJam (EA). In our …Written by: Caroline Leung & Andrew Vucko. Design: Andrew Vucko. Main Title Design: Daniel Luna. Technical Director: Zack Lovatt. Animation: Andrew Vucko, Arm Sattavorn, Daniel Luna, Luis Campos, Phil Borst, Sebastian Curi, Seth Eckert. Sound Design: John Black. Composers: Tobias Norberg, John Black. Voiceover: Michelle …40 Instagram accounts you should be following. I was an early adopter to Instagram. I started my first account in 2011 — just a couple of months after they initially launched. My first image was not the most captivating. Back then, Instagram was the Wild West of image sharing. Most of the early posts had these …The film unfolds with a unique narrative, beginning with desolate shots devoid of color, gradually evolving into an explosive burst of flowers reclaiming a barren desert. Ian Frederick’s goal was ambitious: to create every element from scratch within Houdini, showcasing mastery in liquid simulations, smoke effects, …Motionographer is more than a website. It's a curatorial space, and a community for motion graphics artists, animators, and filmmakers around the world. In this documentary, we profile founder ...Posted March 8, 2023 by Staff. Brand New School is pleased to welcome director Anaïs La Rocca to their creative roster. La Rocca is known for vivid work inspired by her background in design. The multitalented artist, whose career spans writing, animation, and live-action, is a director with an impeccable eye for design and a deep understanding ...Everyone is different- they have their own stories, tastes, habits, body shapes, etc. Everyone has different charms in their own way, and paying attention and capturing these details in your character will make the character feel genuine and unique. 4. Remember, diversity is important.Motionographer.com is calling for your article ideas. Let us know what you want to write about and why. Our editorial team will review all submissions and get back to those we believe will best fit our audience. How to submit your ideas for OOY. All ideas for articles should be sent through our online submission form.The frequent perspective-shifting transitions in Jonathan Djob Nkondo ‘s “Dark Day” keep the viewer on their toes while allowing for inventive compositions. Created for Super Deluxe, the 6-part series follows the protagonist’s surreal encounters with a mysterious figure. Don’t expect resolution. Just enjoy the journey. Motionographer ...Scale, Light, and Form: Finding Creative Inspiration in Architecture. Posted by OOY . By Vikkal Parikh, Founder and Creative Director, Ataboy Studios. The practice of motion design is, as its title suggests, a thing that is constantly changing and evolving, adapting to the world (and the technology) around it. But in order to grow and …Proceeds from The Motion Awards will go back into Motionographer and The Motion Awards, funding the development of new content, tools, and resources for the Motion Design community. Distinct and Inclusive. Just being nominated for a Motion Award is a feat worthy of a grandiose celebration. We have over 200 judges from countries …Lobster Studio. We were invited by the Association of Music Producers to create the opening sequence for the 2022 AMP awards, as well creating the winners slides for the show, and we took the opportunity to create a narration that reflected the 2022 awards theme of coming back together, being the first one to be held in person after 2 …Oct 1, 2013 · Box is an internal project that grew naturally out the the intersection of art and technology at Bot & Dolly. We have a great interdisciplinary team of designers and engineers that made the project possible. From the start, the exploration of classical magic fit with our creative process. Magicians have a long history of mixing technology with ... Motionographer and Stash both featured Ringling grad James Heredia’s brilliant thesis project. That sort of stuff doesn’t happen in a vacuum. I don’t think any online program can accelerate the development of a well-rounded Motion Designer the way a 4-year program does. It’s just not possible yet.Aug 29, 2022 · In the film we've used this voice along with the metaphor of reusing and repurposing materials throughout. The result is a mixed-media delivery that speaks directly and honestly. Sound by Public Audio. Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities. Posted March 8, 2023 by Staff. Brand New School is pleased to welcome director Anaïs La Rocca to their creative roster. La Rocca is known for vivid work inspired by her background in design. The multitalented artist, whose career spans writing, animation, and live-action, is a director with an impeccable eye for design and a deep understanding ...The origin of Motion Design studios, as told by their founders. By Vikkal Parikh, founder of Ataboy. Editor’s Note: In this series, we’ll hear from the founders of creative studios recounting their tales of how it all began. Each studio and founder are at different stages in their journey, but whether they’re 3, 10, 15, 20, …Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD. Motionographer shares inspiring …May 13, 2023 · Just by entering, you’re fueling the future. Proceeds from The Motion Awards will go back into Motionographer and The Motion Awards, funding the development of new content, tools, and resources for the Motion Design community. Distinct and Inclusive. Just being nominated for a Motion Award is a feat worthy of a grandiose celebration. Lobster Studio. We were invited by the Association of Music Producers to create the opening sequence for the 2022 AMP awards, as well creating the winners slides for the show, and we took the opportunity to create a narration that reflected the 2022 awards theme of coming back together, being the first one to be held in person after 2 …Bot & Dolly: Box. “Box,” a new short film/performance from design and engineering studio Bot & Dolly produced in association with The Creators Project, takes projection mapping, well — out of the box. Just to make sure you understand what you’re seeing: The above video is documentation of a live performance.As well as writing for Motionographer and The Motion Awards, he has a regular mental health blog, spent over a decade running live events and music nights in London, and is an avid martial arts practitioner. His first non-fiction book will be released at the end of 2022.May 4, 2023 · The title sequence is one of cinema’s oldest and most iconic crafts. Fans of James Bond adaptions eagerly anticipate their slick title designs, and the infamous rising text of Star Wars is as memorable as its light sabres. In recent years, the advent of streaming, user data and the skip button have posed unique challenges for title designers. Feb 7, 2023 · FutureWorks and the invisible effects of ‘The Peripheral’. FutureWorks were excited to once again team up with Westworld VFX Supervisor Jay Worth to help translate William Gibson’s visionary novel The Peripheral for the screen. The Amazon series was produced by Jonathan Nolan and Lisa Joy’s Kilter Films. It opened up a lot of doors creatively and made for a much more fun brand. In terms of techniques, we ran the gamut. The majority of what you see went through a C4D / Redshift pipeline, with sims done in Houdini, X-Particles, and C4D2023 (for cloth). We also did some of the hero animations in cel, using Harmony.Danses de travers, 2. Passer (Two Lanes Rework) Deutsche Grammophon introduces the genre-defying project Fragments, an invitation from Deutsche Grammophon for twelve leading electronic artists to respond to a single composer. With one single released each month, Fragments gradually builds over the course of a year. …The Last Job on Earth. Moth Collective’s distinctive style of storytelling is back again. This time, they’re imagining a dystopian future populated by robot cats, malfunctioning medical machines and a profound unemployment problem. Like their previous efforts, “The Last Job on Earth” works with a limited palette and simplified …Too close for comfort: The challenge of hyperrealism in character design. Both technology and talent in VFX have evolved rapidly over the last decade. Studios now have entire artist teams dedicated to niche aspects of animation that only years ago were in their infancy. High-tech motion capture advancements …Simulation: Sebastian Gutnisky. Composition: Dalmiro Buigues. Edit: Dalmiro Buigues. Intro Music: Four Billion Years (The Soloist movie) - Dario Marianelli. Music Reel: HyperJump - @tonileys. Final audio mix: @facundocapece. Motionographer shares inspiring work and important news for the motion design, animation and visual effects …We’ve put together six tips to strengthen your presence on social and creative platforms that should improve your chances of reaching better clients as a Motion Designer, freelancer, or studio (…it works on every level of the spectrum)! 1. Consistency is key. For the dreaded algorithms, consistency is essential because social and creative ...Motionographer (pronounced like “oceanographer”) is a source of inspiration and insight for designers, animators and storytellers of all stripes. Motionographer is a platform for motion design, animation and visual effects professionals to discover, share and learn from the world's leading creative content. Learn about the history, mission and vision of Motionographer, and how it supports the motion design community since 2006. Jun 9, 2023 · To stare a little longer and find all aspects of themselves that makes them unique, valuable and beautiful. This is a story to help you find your true self. See the full project at www.iammore.ca. Credits. Directed by Animagic Studios. Creative Director - David Calderon. Art Direction - Alfredo Barajas. Classical Animation - Jordi Ayguasenosa. Jan 10, 2023 · Carlos El Asmar. Carlos El Asmar (he/him) is the co-founder of Motionographer. Since 2007, he nurtured the site’s growth and expansion from sharing news and inspiring work to becoming the leading source of inspiration for Motion Designers, animators, and visual storytellers of all kinds. He masterminded the F5 Festival – a cutting-edge ... Mar 15, 2009 · Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD. It opened up a lot of doors creatively and made for a much more fun brand. In terms of techniques, we ran the gamut. The majority of what you see went through a C4D / Redshift pipeline, with sims done in Houdini, X-Particles, and C4D2023 (for cloth). We also did some of the hero animations in cel, using Harmony.The origin of Motion Design studios, as told by their founders. By Vikkal Parikh, founder of Ataboy. Editor’s Note: In this series, we’ll hear from the founders of creative studios recounting their tales of how it all began. Each studio and founder are at different stages in their journey, but whether they’re 3, 10, 15, 20, …Feb 7, 2023 · FutureWorks and the invisible effects of ‘The Peripheral’. FutureWorks were excited to once again team up with Westworld VFX Supervisor Jay Worth to help translate William Gibson’s visionary novel The Peripheral for the screen. The Amazon series was produced by Jonathan Nolan and Lisa Joy’s Kilter Films. From the creator: Main Title by the FUGU team: Creative direction: Gilles Pointeau. Animatic: Léa Zhang. Stop motion: Mathieu Maillefer. Series created by Julie Delpy. Produced by The Film TV. Uploaded on Sep 09, 2021 • Posted here by. Motionographer shares inspiring work and important news for the motion design, …Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities.The good and bad about life as an expat. Posted by Joe Donaldson. Editor’s note: It’s safe to say that we are quite lucky to work in this industry. There are countless perks and when you add to that the ability to charge a premium for your services, it can be a pretty good situation. That being said, it …Director, Animator & Sound Design: Michelle Brand. Sound Mix and Additional Sound Design: Ed Rousseau. Colouring Assistants: Jiaqi Wang, Leo Metcalf, Agata Leniartek, Paige Anderson, Jordan Brunton, Megan Earls, Liang-Hsin Huang. Tags: F5 Festival, student, The Motion Awards, tma 2021, winners. Motionographer shares …Jun 13, 2023 · 51. Rotoscope nature footage. Here's one of the best After Effects tutorials we've found for producing nature footage. In this tutorial, which comes with full project files, Centrale Supélec student Hugo Germain uses rotoscoping effects on to reimagine the exotic marine life of Lord Howe Island, Australia. Jul 26, 2023 · Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities. As well as writing for Motionographer and The Motion Awards, he has a regular mental health blog, spent over a decade running live events and music nights in London, and is an avid martial arts practitioner. His first non-fiction book will be released at the end of 2022.Technical Breakdown: Rings of Power and Building a World from Sound. How Plains of Yonder and Nexus Studios teamed up to make the Rings of Power’s main title sequence. Staff • 10 months ago. Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities. Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities. Motionographer.com | 11,547 followers on LinkedIn. Motionographer, The Motion Awards, and the F5 Festival are a source of inspiration and insight for all creatives. | Since 2006, Motionographer ... 2. Explore dimensionality. Optical illusions function because of the limitations of drawing; this is because a flat image with simple mark-making can be interpreted in multiple ways. This is especially true when it is rotated upside down. When animating the illusion, I explored how ambiguous lines in the piece can be interpreted as either flat ...Ardhira Putra, a talented Indonesian motion designer and animator based in Singapore, has made an indelible mark with his latest work for MTV. His creations immerse us in a visual ode to the vibrant 1990s, reminding us of the golden era of music videos and MTV’s cultural influence. Inspired by iconic figures like …Bot & Dolly: Box. “Box,” a new short film/performance from design and engineering studio Bot & Dolly produced in association with The Creators Project, takes projection mapping, well — out of the box. Just to make sure you understand what you’re seeing: The above video is documentation of a live performance.Media And Entertainment. Prominent contemporary artist seeks an animator to create animated text and character assets. The animator would potentially build new assets and/or modify existed assets created by other animators. The animations would vary from realistic to cartoonish 3D animations. Must be …The Telly Awards, the world’s largest honor for video and television across all screens, has announced its 44th annual winners after a record-breaking year for entries. Winners include some of the most prominent global brands and companies alongside smaller and independent production houses, including Cut+Run, Netflix, Disney Parks, …Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities.Nov 16, 2016 · Kansas City-based MK12 crafted the expository opening cinematic for the game, painting the narrative backdrop against which a new plot line unfolds. While “Watch Dogs” took place in fictionalized version of Chicago, “Watch Dogs 2.0” takes place in San Francisco. In both games, a city-wide operating system, ctOS, is exploited by players ... Mar 3, 2016 · Seductive death machines: Making “The Night Manager” titles with Patrick Clair. Smashing together the worlds of luxury and warfare, Elastic and director Patrick Clair crafted a gorgeously sinister title sequence for “The Night Manager.”. Already a hit in Britain, the television series centers on a manager of a European hotel (Tom ... Ambitious, Forward-Thinking Creative Studio Goldenchild Launches. Posted by Staff . There’s a new kid in town—Goldenchild, a new studio of multidisciplinary, cutting-edge creators dedicated to interactive, innovative projects that demand stylistic breadth, heavy-post production, and hybridized formats. While Goldenchild is the affiliate to … It’s unthinkable for us to conclude the year without stirring up enthusiasm for the nominees of The Motion Awards 2023! Studio Stories: 12 Years of Ataboy. Pre versus Post! Understanding New Virtual Production Workflows. Extension: The Motion Awards Submission. The Motion Awards have always been a testament to the talent and passion of our ...
Cantina Creative – whose work can be seen in VES-nominated movies Avatar: The Way of Water and Black Adam – has just announced the launch of its brand-new studio in Vancouver. Building on its success and sustained growth, the creative studio is looking to tap into the region’s breadth of VFX talent. Earlier …. Iron willed
Motionographer is more than a website. It's a curatorial space, and a community for motion graphics artists, animators, and filmmakers around the world. In this documentary, we profile founder ...Motionographer™ is a leading authority in the field of motion design. Through articles, interviews and a curated feed of inspiring work, Motionographer has helped define the intersecting spaces of design, animation and storytelling.The Game Awards 2017 Promo by Peter Clark, Conor Grebel and Chase Hochstatter. His combination of analog and digital techniques offers visuals that are fresh, unique, and tactile. Yet, the choice of materials and production methods in his work is always driven by concept. Peter’s passion and dedication to his craft have allowed him …Official Marvel Studios’ The Marvels: End Credits Title Sequence. Since The Marvels is such a fun and colorful film, we wanted our title sequence to capture the spirit of the movie through illustrations. To celebrate the space opera vibe of the film, we created an illustrated style that is reminiscent of book covers and movie posters of the ... Motionographer is a website and Vimeo channel that showcases the best work and trends in motion graphics, animation and visual storytelling. Watch the latest videos, browse the channels and follow the Motion Awards to discover the best of the industry. Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities.Matt Greenwood’s buttery smooth “Elements of Design” is a high-speed buffet of some key concepts behind motion graphic design. I’d love to try it as a four course meal. Despite my head-nodding throughout …Post a Job. Info. motionographer.com. Welcome to Motionographer® Jobs the premiere job board for opportunities in Motion Design, graphics, animation, visual effects, gaming, and related fields.Nov 16, 2016 · Kansas City-based MK12 crafted the expository opening cinematic for the game, painting the narrative backdrop against which a new plot line unfolds. While “Watch Dogs” took place in fictionalized version of Chicago, “Watch Dogs 2.0” takes place in San Francisco. In both games, a city-wide operating system, ctOS, is exploited by players ... Motionographer shares inspiring work and important news for the motion design, animation and visual effects communities.Motionographer is a platform that showcases the world’s leading creative content from interviews, articles, and stories about motion design, animation, and visual storytellers. Learn about the team behind Motionographer, …We’ve put together six tips to strengthen your presence on social and creative platforms that should improve your chances of reaching better clients as a Motion Designer, freelancer, or studio (…it works on every level of the spectrum)! 1. Consistency is key. For the dreaded algorithms, consistency is essential because social and creative ...How a “design machine” made The Motion Awards. Posted by Guest . Just in time for the entry deadline of March 1st, the following guest post from Sissy Emmons Hobizal of First Mates reveals the process behind branding The Motion Awards by Motionographer. First Mate’s goal: build an ego-destroying …Jun 6, 2022 · Director, Animator & Sound Design: Michelle Brand. Sound Mix and Additional Sound Design: Ed Rousseau. Colouring Assistants: Jiaqi Wang, Leo Metcalf, Agata Leniartek, Paige Anderson, Jordan Brunton, Megan Earls, Liang-Hsin Huang. Tags: F5 Festival, student, The Motion Awards, tma 2021, winners. Motionographer shares inspiring work and important ... .