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We have creative tools and trusted partners that can help, as well as best ... An action ad campaign is all about laying out the terms of your offer and getting the viewer to take you up on it. For these campaigns, the product should be the hero of the campaign; use extreme close-ups to show what you’re selling. Be upfront, precise, and credible when explaining the offering. Illustrate specifics. Avoid using keyword targeting for your campaign, since this could significantly limit how often your ads are shown. Be creative with your in-stream video ad content. Make sure the video you create for your ad is engaging. 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